Old Wild West is Gold Sponsor and Official Catering Partner of Prosecco DOC Imoco Volley Conegliano
The Cigierre brand takes the field with the strongest women’s volleyball team in the world with a partnership that involves athletes and fans
Tavagnacco, 14 July 2025 – Old Wild West, the famous catering brand inspired by the style of the Old West by Cigierre – Compagnia Generale Ristorazione S.p.a. – takes the field with the most titled and followed women’s volleyball team in the world, becoming Gold Sponsor and Official Catering Partner of Prosecco DOC Imoco Volley Conegliano.
In the season that has just ended, the “Panthers” of Conegliano have won all the trophies available for a historic “ALL IN”. Prosecco DOC Imoco Volley is in fact the only Italian team in history to have won the Club World Cup, Champions League, Scudetto, Italian Cup and Super Cup in the same year. To date, the yellow-blue Panthers are simultaneously champions of Italy, Europe and the World. An extraordinary result built in just 13 years of activity, which today has 29 trophies and an unprecedented audience following: over 110,000 spectators last season.
Old Wild West joins this success with a partnership that provides for a significant presence of the brand in the arena and during live television, but which also aims to involve fans, enthusiasts and the entire community that follows the team, thus strengthening the bond between the club and its audience. Among the planned activities, the exciting OWW Game during the set changes that will animate the match, the MVP award signed by Old Wild West and special discounts reserved for season ticket holders and ticket holders, inside the Old Wild West restaurants.
“With this partnership we wanted to support our brand with the exciting journey of a team and a company with which we share values and successes,” said Stefano Taboga, Chief Sales & Marketing Officer of Cigierre. “Imoco Volley represents not only excellence in sport, but also a model of inclusion and teamwork. Values that also distinguish our philosophy and that we want to support on and off the field of play, with experiences capable of uniting fans, athletes and families. The recent history of Imoco is incredible and we are honored to write the next chapters together.”
“We are proud that a historic brand, a reference point for young people and families, has chosen our reality to continue its traditional commitment alongside sport by landing in women’s volleyball and giving further prestige to our movement,” commented Piero Garbellotto, President of Prosecco DOC Imoco Volley. “Our target is very well suited to that of Old Wild West, which we thank for their trust. I am convinced that the initiatives that will arise from this prestigious partnership will bring important mutual benefits.”
Thanks to this collaboration, Old Wild West confirms its commitment to the world of sport, supporting successful and inclusive realities, capable of inspiring people through authentic values and emotions.
Cigierre – Compagnia Generale Ristorazione Spa was founded in 1995 in Udine with the aim of creating, experimenting and managing new catering formats. Today, 30 years later, it is number one in Italy in casual dining and in the development and management of themed restaurants with over 370 locations both in Italy and abroad. Cigierre Spa is the owner of the Old Wild West, America Graffiti, Wiener Haus, Pizzikotto, Shi’s and Smashie formats. Cigierre restaurants have supplied over 30 million customers in 2024 alone.