Balanced Body, a Californian brand that is a world reference point for machinery and professional training in the Pilates field, is sponsor for the year 2026 of Prosecco DOC Imoco Volley Conegliano, today one of the most successful and prestigious realities on the international sports scene.
The sponsorship is visible in the dedicated spaces inside the Palaverde, the home of the “Panthers”, a team that since the first year has set the record for women’s volleyball audience. In the previous season, the club hosted over 111 thousand spectators at home, an absolute record from its foundation to today.
The partnership also includes a series of training experiences for the yellow-blue athletes on the Reformer, the iconic tool designed a century ago by Joseph Pilates, which will take place next autumn in Susegana (TV) at Genesi Company, Balanced Body’s exclusive partner for Italy.
Born 50 years ago in California, Balanced Body was the first company to recreate the original equipment of the Pilates method in a contemporary way, combining cutting-edge engineering, materials and technology with a modern knowledge of human biomechanics. Today it is an international reference point for athletes, movement professionals and enthusiasts who choose the Pilates to improve one’s quality of life.
The partnership with Prosecco DOC Imoco Volley Conegliano stems from a common goal: to promote a culture of sport that focuses on the quality of training, conscious movement and the achievement of results through teamwork.
“Balanced Body shares with the Panthers a vision made up of commitment, passion and enhancement of female leadership,” says Emiliano Cais, CEO of Genesi Company. «At Genesi, this is not just a principle: women represent the majority in the company and play a central role. If we have come this far it is mainly thanks to them. Pilates, after all, historically has a strong link with the female world and is an increasingly used tool in the preparation of high-level athletes. Bringing the Reformer into Prosecco DOC Imoco Volley is a recognition of Pilates as a strategic ally for the performance of the movement. This collaboration is also an opportunity to reaffirm our commitment to supporting the excellence of the territory in which we have been operating for thirty years ».
Pietro Maschio, co-president of Prosecco DOC A.Carraro Imoco: «One of our missions towards the territory is undoubtedly that of spreading well-being and virtuous examples to improve people’s lifestyles. In this perspective, our new partnership with Balanced Body and Genesi Company is a source of great pride. A brand of quality, cutting-edge technology and professionalism, which fits perfectly with our sporting and social reality ».
Balanced Body
Balanced Body is the world’s leading brand of Reformers, Pilates Machines and Pilates Training. The first company to have taken up the legacy of Joe Pilates in the development of its ingenious machinery. Since 1976 it has been producing high quality reformers, with the largest number of units in the world. Balanced Body equipment is chosen by the best Pilates studios, fitness boutiques and luxury hotels internationally. It is present in Italy thanks to its partner Genesi Company, a point of reference in the world of Pilates.
Genesis Company
Genesi Company, a company that has recently celebrated its 30th anniversary, is the reference point in Italy in the Pilates sector, with the largest number of Pilates Studios and Fitness Clubs in the area. It is the brand management company of Balanced Body, a world leader in Reformer, Pilates Machines as well as the largest international Pilates training school. To encourage the growth of Pilates within fitness clubs, it has launched the innovative Genesi Group Reformer project. Always committed to the dissemination of the culture of movement, Genesi Company has been exhibiting since the first edition at RiminiWellness with the most important stand dedicated to the Pilates sector. Alongside Balanced Body, it offers a selection of international brands of excellence such as Spinefitter, Sissel, Blackroll, Toesox, offering complete solutions for professionals and enthusiasts.