The Women’s Volleyball League, with the support of Gameday, has reached a historic milestone: the digital ecosystem linked to the Italian Serie A championship has exceeded 1.4 billion views during the current season.
This result follows the great success of the Coppa Italia Finals in Turin and comes months ahead of the League’s initial goal, which was expected to reach one billion views for the entire season.
Thanks to the collaboration with Gameday – Powered by NJF Holdings, a global investment company founded by Nicole Junkermann -, from which the Spike Media Joint Venture was born, not only has the reach of the audience increased, but there has been an extraordinary level of engagement: during the regular season alone, the women’s Serie A generated over 45 million interactions on social media, with an engagement rate (E.R.) of 2.8%.
The data reflects the collective strength of the entire volleyball movement and combines the activities of the League’s official channels, the clubs that form the backbone of the league, the athletes who are the absolute protagonists of the championship and the growing volume of user-generated content (UGC) and fans around the world. Focusing exclusively on LVF social channels, for the second consecutive year the Women’s Volleyball League is confirmed as the second sports league in Italy by number of followers, with over 1 million and 200 thousand fans.
“The numbers speak for themselves and are not just figures, but confirmation that the Women’s Volleyball League has become a global brand, capable of speaking a modern and transversal language – comments the President of the Women’s Serie A Volleyball League, Mauro Fabris – Having exceeded 1.4 billion views in the Regular Season alone is the tangible sign of an extraordinarily healthy movement, which always attracts new fans and which has not yet finished showing its margins for growth. We are an Italian excellence that exports entertainment and passion all over the world, a unique model and ecosystem that combines the vision of the League, the tireless work of the clubs and their sponsors and the charisma of our athletes. This synergy, enhanced by partners with an international vision such as Gameday, allows us to preside over the digital universe with unprecedented strength, consolidating our position as an absolute point of reference in the Italian and world sports scene. Our goal remains to innovate and grow further, bringing the beauty of our Serie A to every personal screen, in every corner of the planet”.
“We can only be proud of what we have done in recent months and we look forward to achieving new important goals. The data speak for themselves: the Italian women’s volleyball movement is experiencing a moment of great enthusiasm that goes beyond individual matches and involves the entire ecosystem in which female athletes are the undisputed protagonists – adds Kike Levy, Head of Gameday Sports – We can’t wait to start next season and take this collaboration to a higher level by bringing the quality, enthusiasm and great possibilities of Italian volleyball to an ever-increasing audience”.
“The results we have achieved demonstrate not only the work done, but, above all, how much can be done in and for volleyball in Italy as well as for sport in general – adds Simone Tomassetti, General Manager Spike Media – Telling the story of the Italian volleyball movement at a time of such turmoil is an exciting challenge that can only give us other emotions, on the pitch and on social media”.
The role of female athletes is particularly significant: analyzing exclusively the profiles of the players, the rate of ER rises to 8.4%, confirming the centrality of individual personalities in creating connections with fans and expanding the global reach of this sport.
With the Scudetto Playoffs in full swing, it is easy to predict further growth in views and interaction. The hunt for the Italian title will not only be a challenge on the field, but a global media event capable of uniting millions of fans.
Understanding the global spread of LVF
To measure the actual reach of its digital ecosystem, the Women’s Volleyball League is partnering with Ripple Analytics, a global leader in social media data and insights analytics.
Founded in 2014 and formerly known as Videocites, Ripple Analytics uses advanced AI-powered technology to track the spread of sports content across the global social landscape, including fan- and user-created content (UGC). This allows you to reveal the full social footprint and true reach of your content, as well as brand exposure and monetization opportunities.
Through this collaboration, the platform analyzes the visibility of the league by cross-referencing data from the League’s official channels, club accounts, athletes’ profiles and fan-generated content. This approach allows the Women’s Volleyball League to fully understand the dissemination of its content and the rapid expansion of the global audience of the women’s Serie A, while supporting the association’s digital growth and fan engagement strategy.